General Manager, Brand Management
Hong Kong Express Airways Ltd
1:30 PM Unlocking Data Currency with AI
Enterprises have data. Lots of data. When talking about Intelligent Automation, data is the corn issue we should wave together. Releasing the value of the data that sits across various business operations is becoming the focus to fuel digital transformation, create monetization opportunities, improve customer experience and reshape industries. Predictive analytics based on machine learning capabilities identifies and understands patterns among massive data streams and determines the right time frames for certain actions. In this presentation, we take a look at how Eric uses AI driven data analytics to help business unlock the potential of data by processing internal, external, multi-points and unstructured data, across the whole enterprise such as sales, operations, marketing, social media, e-commerce etc. By crunching the right type of data with the right approach of intelligent automation, it connects the dots and deliver actionable consumer insights to brand that drives bottom lines ROI.