Founder & Senior Partner, Pangolin Capital/Former Global Head - Enterprise Applications
3:30 PM Case study: Thinking Beyond Traditional F&A Functions - How RPA Helps Advertising Transform Transactional Workflow and Drive Value Creation
At Publicis Groupe, one of the world's three largest communication groups, Richard and his team supported more than 1200 agencies, spread across over 100+ countries. In this session, Richard will walk you through his journey of developing world-class technology strategy on RPA to empower agencies through consultation, engagement, enablement and support.
· What are the unique challenges in advertising industry and how could RPA help tackle them?
· Selecting the most suitable vendors to develop application services addressing the specific process requirements
· Integrating RPA as part of the holistic global innovation program to ensure continuous improvement
· Beyond RPA - building foundations for machine learning and AI